Kambi Group extends sportsbook partnership with Rank Group

Kambi Group has agreed to extend its partnership to provide its Complete sportsbook products to Rank Group and its brands.

The initial partnership was founded in 2016 and included AI-powered trading tools, Bet Builder services and horseracing products.

Since then, Rank has launched its third brand through the Kambi sportsbook, YoSports, which went live last year.

The others from Grosvenor include Grosvenor Sport and Enracha, a second Spanish brand that operates land-based venues and bingo halls.

Kristian Nylén, Kambi CEO and Co-Founder, said: “We are very proud to have strengthened our relationship with Rank Group through this latest partnership extension, and delighted to continue supporting its excellent stable of sports betting brands.

“One of the gaming industry’s leading operators, Rank has long been a valued Kambi partner and we look forward to empowering their sports betting ambitions in the years to come with our Complete sportsbook.”

Since the White Paper announced that sports betting could be permitted in all casinos, following the appropriate primary and secondary legislative checks, Rank Group has made a number of sports betting developments.

One of these is a branded fantasy football game hosted by Rank-owned Grosvenor Casino, which was facilitated through B2B betting software provider, 20Shots.

Also, Rank appointed Andrew Peat as its new Managing Director earlier this year, who was previously the Sportsbook Director at William Hill.

Tom Orton, Rank Interactive Director of Sports, said: “With Kambi’s support we have driven 80% growth in our Grosvenor sportsbook revenues over the past 12 months and are excited about what this extended partnership has the capacity to deliver.

“We aspire to be the sportsbook of choice, not only for our digital customers but also those who visit our venues, and Kambi will help us to realise our ambitious goals at Grosvenor Sport.”

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