Over 10 million sports fans in the US tune in to watch the NCAA basketball tournament every April. Several of them take part in bracket-based competitions where they try to predict each game’s result.

Online gaming companies are focusing on bracket games to draw in more players, increase daily active users and engage players with targeted promotional offers. 

Gerard Laws, Marketing Manager for Clutchbet, said: “March Madness is a key event on the sporting calendar for customer acquisition. By adding private leagues to the bracket, we expect even more players will participate as they challenge their friends to see who can go furthest in the tournament.”

The Low6 bracket provides SSO integration for web-based marketing and operator websites. It offers personalised logos, in-game advertising alternatives and CRM communications.

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