Playtech has entered into a partnership with Dazn Bet, the betting venture from streaming giant Dazn that launched last year.
Under the multi-year deal, Playtech will provide a range of content for Dazn Bet customers including casino random number generator games, table games and live casino games.
The partnership has already gone live in the UK with more markets to come later this year including expansions in Spain, Italy and Germany.
Dazn Bet soft launched in the UK in August 2022, just several months after details of the new venture were announced in partnership with betting and gaming supplier Pragmatic Group.
“I am delighted to partner with the team at Playtech, adding additional new industry leading products to the brand and supporting our mission to create a new fun Dazn Bet sports betting experience,” said Mark Kemp, who was appointed chief executive of Dazn Bet in April last year.
Playtech chief operating officer Shimon Akad added: “At Playtech we pride ourselves not only on retaining our longstanding industry partnerships, but on building new ties and innovating with fresh, new and exciting brands.
“We are delighted to be working with Dazn Bet, a disruptor on the scene. We look forward to building on this momentum and finding new ways to work together as part of this exciting deal.”
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