Rivalry has now launched its Millenial and Gen-Z-focused esports betting mobile app in Ontario.
The launch of Rivalry’s mobile app arrives as a result of the rise in esports betting in Ontario. Rivalry has seen an average month-over-month growth rate in esports betting of 15% since attaining its licence to operate in the province in April 2022.
The design of the app has been exclusively made with the Millenial and Gen Z audience in mind, by customising the betting experience with particular entertainment preferences and incorporating elements from gaming culture that captivates this target audience. Millennial and Gen Z bettors represent 97% of Rivalry’s active users.
The app will feature a selection of esports to bet on, including games like: League of Legends, Valorant and Counter-Strike, as well as mobile titles such as Call of Duty: Mobile, Free Fire and Mobile Legends: Bang Bang. Users can also bet on traditional sports like the NFL, MLB, NHL, MLS and more.
Rivalry’s iOS mobile app is available to Ontario residents 19+ and can be downloaded on the Apple App Store.
Steven Salz, Rivalry Co-founder and CEO, said: “Mobile betting is a significant addition for our Ontario operations and core audience of Millennial and Gen Z consumers that prefer the flexibility of betting on their phones.
“Launching a mobile app adds an important layer of accessibility to our product, increasing our addressable market in Ontario, and allowing us to bring esports betting to more customers in the region and ultimately grow the category.”
Salz continued: “We are engaging a demographic with unique consumption habits and betting preferences. This is a generation that expects more from the products, entertainment, and brands they consume, and we’ve customised our online betting experience to match that.”
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