Sky Bet and Sporting Solutions renew partnership

Sporting Solutions, a provider of sports betting technology, has announced the renewal of its partnership with Sky Bet.

Sporting Solutions and Sky Bet have been in a partnership together for the last nine years.

Sky Bet will continue to use Sporting Solutions’ trading services and tools, which encompass pre-match and in-play odds across an extensive range of sports, in a deal that will last through 2024. Sporting Solutions also provides risk management software, as well as data services.

This is not the first major partnership that Sky Bet has renewed recently, having signed a five-year extension with the English Football League (EFL). This will see Sky Bet remain the main sponsor of The Championship, League One and League Two.

Sky Bet made headlines for its use of a brand new 3D creative at Wembley Boxpark for the Football League Play-off Finals. The creative was visible for all fans who walked down Wembley way en route to the stadium and featured graphics that changed in real-time to show the colours of the winning team.

Dan Barrett, Head of Commercial at Sky Bet, said: “Sporting Solutions has always been an excellent supplier with an efficient and reliable service. We’re delighted to continue our long-term partnership with them into 2024.”

Andy Wright, Sporting Solutions CEO, said: “Trading is an integral part of our DNA and core proficiencies. A prominent bookmaker like Sky Bet demands best-in-class trading services, and this renewed agreement is a testament to the successful nature of our enduring partnership.”

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